Description
TagFlux connects your WordPress site to Google Ads to track form conversions automatically.
Features:
- Google Ads connection via OAuth
- Auto-detection of forms: WPForms, Divi 4, Contact Form 7, Elementor Pro, Ninja Forms
- Pick which forms to track from the admin
- Automatic conversion submission to Google Ads
- Dashboard with key metrics: clicks, CPC, conversions, total cost
- Breakdowns by form, campaign and landing page
- Compatible with consent managers (GDPR-friendly)
- Available in English and Spanish
External services
This plugin connects to two external services to provide conversion tracking. It does not work without them.
1. TagFlux backend (api.tagflux.io)
TagFlux relays conversion data to Google Ads through its own backend.
- When you connect the site: activating the plugin sends nothing. Only after you explicitly click “Connect to TagFlux” on the plugin settings screen does it send this site’s URL and name to
https://api.tagflux.io/api/auth/registerto register the site and obtain an API key. No personal data is sent at this step. - When a tracked form is submitted: it sends a Google Click Identifier (
gclid, stored in a first-party cookie tagged asmarketing), the form/campaign identifiers and the conversion event tohttps://api.tagflux.io. The contents of the form fields (names, emails, messages) are not sent.
TagFlux terms: https://tagflux.io/plugin-terms/ — privacy policy: https://tagflux.io/plugin-privacy-policy/
2. Google Ads / Google OAuth
To connect your Google Ads account the plugin uses Google’s OAuth flow, and the backend reads/writes conversion data via the Google Ads API on your behalf.
Google terms: https://policies.google.com/terms — privacy policy: https://policies.google.com/privacy
Screenshots
Installation
- Upload the
tagfluxfolder to/wp-content/plugins/, or install it from the WordPress plugin repository. - Activate the plugin from the WordPress “Plugins” menu. Activation does not contact any external service.
- Go to “TagFlux” in the admin sidebar and click “Connect to TagFlux”. This registers your site with the TagFlux service (api.tagflux.io) and is the first and only time the plugin sends anything (your site URL and name) — and only after you click. See the “External services” section below.
- Connect your Google Ads account.
- Select the forms you want to track.
FAQ
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Which form plugins are supported?
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WPForms, Divi 4, Contact Form 7, Elementor Pro and Ninja Forms.
-
Do I need a Google Ads account?
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Yes, you need an active Google Ads account to track conversions.
-
Is it GDPR compliant?
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Yes. The tracking cookie is tagged as
marketingso consent managers can control it. See the “External services” section below for exactly what data is sent and where. -
Does the plugin send any data when I activate it?
-
No. Activation only creates local options; no request is made to any external service. Your site is registered with api.tagflux.io only after you explicitly click “Connect to TagFlux” on the settings screen, where the data to be sent (your site URL and name) and the links to our Terms and Privacy Policy are shown beforehand.
-
How do I disconnect or remove my data?
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Click “Disconnect site” on the TagFlux settings screen to clear the local registration and the Google Ads connection stored in WordPress; you can connect again afterwards. Deleting the plugin removes all TagFlux options from your database (via
uninstall.php).
Reviews
There are no reviews for this plugin.
Contributors & Developers
“TagFlux” is open source software. The following people have contributed to this plugin.
Contributors
Translate “TagFlux” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.0
- Initial release on WordPress.org
- Google Ads OAuth
- Form detection: WPForms, Divi 4, Contact Form 7, Elementor Pro, Ninja Forms
- Metrics dashboard (clicks, CPC, conversions, cost)
- Breakdowns by form, campaign and landing page
- Site ownership verification via REST API
- Privacy: explicit opt-in (“Connect to TagFlux”) before any data leaves the site; activation makes no remote calls. “Disconnect site” button and uninstall cleanup
- Privacy: external-services disclosure + suggested privacy policy content
- Upgrade routine (version-gated migrations via plugins_loaded)
- Available in English and Spanish