HandL UTM Grabber / Tracker


WordPress UTM Tracker Plugin

Capture and track all the UTM variables, gclid (and more) as soon as user hits your website (ANY page of your WP installation): One great feature of the plugin is the UTM variables are saved in client’s browser (COOKIES) and even though there is no UTM variables in URL (query arguments/parameters), the variables can still be accessible via shortcode across any page/widget of your website. Because they are pulled from client-side user cookies.

Major features in HandL UTM Grabber / Tracker include:

  • Add hidden fields in your forms (incl. Contact Form 7, Gravity Forms, WordPress-to-lead for Salesforce CRM, Ninja Forms, ActiveCampaign, Caldera Forms, WooCommerce, Formidable and many more.)
  • Pass UTM variables and all the parameters to major marketing tools such as Salesforce CRM, PipeDrive CRM, HubSpot Email Marketing, HubSpot CRM, Google Sheets, Active Campaign, Zoho CRM, Zoho Mail, Zoho Invoice, Agile CRM, Slack, Trello, Infusionsoft by Keap, Microsoft Excel, Dropbox, HelpScout, Zendesk, Freshbooks, Freshsales, Intercom, Click Funnels, Microsoft Dynamics 365 CRM, Capsule CRM, Insightly CRM, Printfection, Acuity Scheduling, Quickbooks Online, Vero, Aweber, Interspire using our Zapier integration…
  • Hassle free implementation (no shortcodes). See below…

Upgrade to HandL UTM Grabber V3 to unlock all the premium features

  • Track all UTM and custom parameters
  • Adjust cookie time as you wish
  • EU GDPR compliant tracking
  • Latest WordPress & PHP 7.4 Support
  • Server & client side tracking
  • Tracks clientid from Google Analytics
  • Track source from Organic Traffic
  • Pass all tracked data to different domains/iframes
  • Google Analytics (GA) offline conversions
  • Site 2 Site (S2S) Postback

We support most common WordPress form/ecommerce/membership plugins

  • Contact Form 7
  • Ninja Form
  • Gravity Forms
  • Caldera Forms
  • Formidable
  • WPForms
  • Elementor
  • Thrive Leads
  • Divi
  • Ultimate Membership
  • WooCommerce

We integrate with most of the marketing tools using our Zapier integration

  • Salesforce CRM
  • PipeDrive CRM
  • HubSpot Email Marketing
  • HubSpot CRM
  • Google Sheets
  • Active Campaign
  • Zoho CRM
  • Zoho Mail
  • Zoho Invoice
  • Agile CRM
  • Slack
  • Trello
  • Infusionsoft by Keap
  • Microsoft Excel
  • Dropbox
  • HelpScout
  • Zendesk
  • Freshbooks
  • Freshsales
  • Intercom
  • Click Funnels
  • Microsoft Dynamics 365 CRM
  • Capsule CRM
  • Insightly CRM
  • Printfection
  • Acuity Scheduling
  • Quickbooks Online
  • Vero
  • Aweber
  • Interspire
  • SendGrid
  • MailChimp
  • GetResponse
  • ConvertKit
  • Drip
  • MailerLite

Check out the documentation

Please review if you like the plugin!

Question/Problem/Support join our slack channel.

SPECIAL THANKS: This plugin has been tested on various operating systems and browsers thanks to BrowserStack!


  • It should look like this after install.
  • Gravity Form Integration.
  • Salesforce Integration.
  • Append UTM variables to all URLs automatically.
  • Contact Form 7 Integration
  • Elementor Integration
  • Ninja Forms Integration
  • Ultimate Member Integration
  • WooCommerce to Webhook/Postback/IPN Integration
  • WPForms Integration
  • Zapier Integration


This section describes how to install the plugin and get it working.

  1. Upload handl-utm-grabber folder to the /wp-content/plugins/ directory via FTP
  2. Activate the plugin through the ‘Plugins’ menu in WordPress


I’m using X Forms. Can I use this plugin to track UTMs?

Most likely the answer is yes! This plugin is the only UTM Tracking plugin that supports majority of the form plugins. Here is the list of forms we support out of the box. Please contact us if your form is not listed here. Like said, we probably support your favorite forms too ๐Ÿ™‚
* Contact Form 7
* Ninja Form
* WPForms
* Elementor
* Thrive Leads
* Formidable

What can I track with HandL UTM Grabber / Tracker?

You can track UTMs, ValueTrack, Facebook Ads parameters and EVERYTHING (using the custom parameters)

I have WooCommerce, how can I use HandL UTM Grabber / Tracker to track UTMs?

HandL UTM Grabber / Tracker supports WooCommerce out of the box. Just activate the plugin and next order via WooCommerce will collect all the UTMs, ValueTrack, Facebook Ads parameters and EVERYTHING (using the custom parameters)

How long can I track our leads / users for using HandL UTM Grabber / Tracker?

Community version tracks your leads/users for 30 days. However you can define your own value with HandL UTM Grabber / Tracker V3


28 2800 July 2800 000000 2021
This fixed my problem when using Gravity Forms for my landing page. User would sometimes hit the homepage, then fill out the form, and the utms would be lost. Great!
1 0116 July 0116 000000 2021
This product has allowed us to track our marketing efforts better than any other we've tried - and their support is awesome! They helped us through some complicated integrations. Hands own the best support we've received from any other WordPress plugin team! Thank you!
25 2519 June 2519 000000 2021
This plugin is great, and their support is extremely helpful!! UTM Grabber natively uses referral header, grabs all your UTMs, puts in cookies, sends everything back to Salesforce without any trouble! minimal configuration needed (if any!) When there is some obscure technicality getting in the way, their support is amazing! HIGHLY recommended!
12 1246 May 1246 000000 2021
For someone who is a developer creating a Marketing tool for Marketing people, a tip: Don't hobble your product features in a trial copy. It defeats the purpose, particularly with the poor track record WordPress plug-in vendors have, of making sure their products work. It makes me think that you're not really trying to create a trial version so people can test it with. It makes me think that you're just trying to use a marketing tactic to drive business. Although the latter might work, it doesn't make me want to buy from you; it makes me want to look for anyone other than you to buy from.
7 0722 April 0722 000000 2021
I was trying to pass on UTMs via hidden custom fields in an OptimizePress opt-in form. I tried the official OP get URL parameters shortcode plugin, but it didn't work. Shortly after installing this plugin I was able to pass UTM parameters to ActiveCampaign very quickly and easily. Thank you so much!
Read all 92 reviews

Contributors & Developers

“HandL UTM Grabber / Tracker” is open source software. The following people have contributed to this plugin.




  • Best practise for tracking on IOS 14 has been added. Dead links are corrected.


  • Plugin maintenance and cleanups


  • GCLID Reporter apps released.


  • Bugfix: Potential XSS fix. Big shout out to Marcos Oliveira (@marcosvixtor). Thanks for reporting it.


  • Bugfix: Subscribers can see UTM on the Toolbar. Thanks @risoedus for reporting


  • Some new seasonal notifications added.


  • HandL notifications added.


  • Health check and best practice of collecting UTMs in Ninja Forms


  • New domain update.


  • Health check and best practice of collecting UTMs related to caching. Check “site health” page to make sure you are not missing any data.


  • Health check and best practice of collecting UTMs in Gravity Forms


  • BugFix: UTM field values having % was breaking the JavScript.
  • Coming Soon: UTM Grabber smart troubleshooting / notifications


  • Health check and best practice of collecting UTMs in Contact Form 7


  • Adding new health check for website audit and tracking js bug fix for utm-out


  • Fixing WP CLI related problems.


  • Improvements, plugin page description change, screenshot added. PHP 5.4 fix for array notation.


  • Various improvements including menu bar for UTM and health check recommendations.


  • fix for headers already sent. Thanks for reporting @labatt


  • fix for null coalescing operator for PHP < 7.0 compatiblility


  • Zapier integration added for Contact Form 7, Ninja Form, Gravity Form


  • simple_html_dom.php dependency upgraded to the latest


  • Critical Bug Fix: Possible cross-site request forgery (CSRF) due to add_option, update_option usage


  • Varnish cache and WP Engine workaround fix (JS based COOKIE save)
  • 502 error fixed. Possibly caused by printed text before we set the COOKIES.
  • PHP 7.3 related warnings due to simple_html_dom.php fixed


  • BUG FIX: https://wordpress.org/support/topic/php-notice-undefined-index-ninja-php/ & https://wordpress.org/support/topic/php-deprecated-function/



  • Absolutely nothing, just trying to fix the version


  • Ninja Form Merge Tags implemented for all the variables used in HandL UTM Grabber / Tracker (e.g. {handl:utm_campaign})


  • localhost cookie problem fixed.


  • Bugfix for [handl_landing_page] and [handl_url]: the URL was not populating on secure sites (https://). Subdomain suport for all the UTM variables and other shortcodes. Special thanks to David W for sponsoring the update.


  • Security Bugfix: Potential XSS attack using cookies. Special thanks to Robert Tubridy for reporting.


  • Bugfix: Fix for append UTM variables to all the links: it was adding the UTMs even though the feature is turned off.


  • Bugfix: Initialize SERVER variables and fix nav_menu_link_attributes


  • Bugfix: Visual Composer Accordion/Tabs fix (Append UTM feature conflict). Thanks @radasonea


  • Bug-fix caused by v2.5.7.


  • Append UTM fix for WP menu, new shortcodes: [username] and [email]


  • Fix for the JS in footer for website uses minify JS (Thanks sylvainww)


  • Added CouponHut theme support (Thanks zizzi17)


  • WooCommerce support: All parameters (UTM and others) are appended to the corresponding order’s meta when available.


  • One click to aappend UTM variables to all the links on your site.


  • Fix for php close tag at the end of the file.


  • New shortcodes added for leads tracking (e.g. Original Referral URL, Referral URL, IP, Landing Page etc.)


  • Shortcode support for CF7 and Salesforce (Thanks to jenrstretch and wpkmi)


  • Hassle Free Implementation (No Shortcode)




  • BugFix for Contact Form 7 (Thanks wpkmi)


  • Shortcodes changed to support form input
  • World’s most effective written code ๐Ÿ™‚


  • Hello World ๐Ÿ™‚